THE COST CALCULATION MOST PEOPLE ARE GETTING WRONG
“I don’t have the resources to implement a program at this level.”
That is the right instinct applied to the wrong comparison.
The organizations making that calculation are comparing the cost of the Protocol to zero. The real comparison is the cost of the Protocol against the full weight of what lands on a CEO’s desk the day a lawsuit is filed. Legal fees before trial. Document production and discovery. Staff consumed by depositions for months. Customers who quietly redirect their freight elsewhere while the case drags on. Executives whose names appear in the filing.
The median personal injury and fatality verdict against a trucking company is $36 million. A typical liability insurance programthat has a $1,000,000 limit against that number is not risk management. It is the beginning of an extinction event.
The brokers and shippers who tell us they cannot afford to implement the Protocol are making a calculation without all the numbers on the table.
Pay now or pay later. The difference is you control the amount when you pay now.
The Protocol is not designed to overwhelm your operation. It is designed to be implemented systematically, at the level your operation requires, with guidance every step of the way.
ONE CRITICAL NOTE
Insuring broker and shipper liability is not the answer. Not yet.
There is a sequence every freight broker, shipper, and carrier with brokerage authority needs to understand before calling their insurance broker. The Protocol defines that sequence. Reach out to us first.
Secure Your Freight Business
Contact us today to explore customized strategies that protect your operations and enhance your compliance.