THE TRIPARTITE PROTECTION MODEL^SM

Three categories of professionals are now engaged with every freight broker, shipper, and carrier facing this ruling: the insurance broker, the defense attorney, and the advisor who builds the defense architecture before either of them is needed.
Most organizations are calling their insurance broker first. Some are calling their attorney. Neither conversation is wrong. But there is a sequence that matters.
Insurance covers the verdict. The attorney defends the lawsuit. This program builds what makes both of those conversations stronger before a lawsuit is ever filed.
The insurance broker and the defense attorney are not competitors to this program. They are the downstream beneficiaries of it. When a broker or shipper implements the Protocol, the insurance broker has a better risk to underwrite. When a lawsuit is filed, the defense attorney has a documented record to work from. The plaintiff’s attorney has nothing to work with.
That is the sequence. That is the model. And it works in that order.